Job Description: Digital coordinator/Business Analyst

A digital coordinator is responsible for managing and implementing marketing strategies. This position is ideal for a person who has a strong background in digital marketing and has a knack for spotting new trends and technologies. A digital coordinator often works with a marketing team to help craft messages to a company's audience. 

What does a job description for a digital coordinator include?

A typical job description for a digital coordinator may include a brief description of the role, e.g.: A digital coordinator is a business assistant who helps his or her company or business to build a good reputation online, along with developing a good relationship with the customers.

Digital coordinators look at factors such as the company or business’ website, social media profiles, and online selling platforms to determine how to best reach out to the target audience online.

Digital coordinators may work with clients to develop a social media strategy. They may also manage the company's social media accounts, including Facebook, Twitter, LinkedIn and more.

The digital coordinator may also develop the company's website and help to promote the business with e-mail marketing.

They also plan and schedule promotion and marketing activities to enhance the reach of the business and its products.

A digital coordinator will usually report directly to a marketing manager.

Here are some of the responsibilities that a digital coordinator has:

 * Needs to have a good knowledge of how to run a business and what tools are best to use for the business.

 * Needs to be able to work with the team in developing the company’s digital presence.

* Needs to be able to write and publish articles on topics related to the business.

 * Needs to be able to create and design presentations for the business.

The role is to collect and analyze client information and support the coordination of the development team.

Essential Skills for a digital coordinator

1. Participate in the analysis, planning, design, and quality assurance of websites
2. Ability to be analytical
3. Ability to work in a team
4. Good communication, initiative, and sense of responsibility
5. Ability to lead team and client meetings and to clearly articulate the solution being developed
6. You will have experience understanding and communicating clients’ diverse technical needs for websites and digital applications.
7. The ability to manage and follow quality assurance processes is essential.
8. You are an effective communicator both written and orally.
9. 
   

Experience employers look for when hiring a digital coordinator

1. Experience eliciting high-level business requirements and creating detailed functional specs as well as other documentation like work-flow diagrams and use-cases
2. Experience developing strong client relationships and trust through team coordination, communication, and quality delivery
3. Depending on the employer, they may require a college or similar level of education

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